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The Digital Divide and Those Left Behind

Many people living in urban areas take for granted that the Internet is a fact of life and that everyone uses it every day. Many family homes have Wi-Fi connections. Even apartment complexes have business Internet service for their tenants. Many homes own a desktop computer or a laptop in addition to gadgets like tablets

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Are You Still Committing These Four Website Optimization Blunders?

Your website is the center of your brand’s online presence. That is why this is the very first thing you build when taking your business online. But then, not all businesses are doing their website optimization the right way. Just because your business website is working and you have lots of visitors do not already

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Keeping Community Engagement High After Establishment

A community is vital in keeping any movement alive. Be it a business effort, a local community drive, or even an organized hobby, a thriving community is an answer to its longevity. Now, a common mistake many leaders make is that a community naturally forms after establishing something. However, the truth is that communities will

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How to Add a Human Touch to Your Marketing Material

Ask any digital marketing head, and they will tell you that videos are one of the best things to have in your campaign. Statistics show that Facebook videos have 135 percent greater organic reach than creatives. They are extremely good at sending messages, and more people are likely to view something that is animated rather

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Improve Your Resume: Seven Ways to Boost Your Qualifications

What does your resume say about you? What does it tell the hiring manager? Are you dependable? Are you an achiever? Do you have the drive to turn mistakes into learning lessons? Some resumes are so bare and get the job done. Some are so detailed and yet, the hiring manager still feels that they

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Managing a Non-profit Business in a Pandemic: What You Need to Know

Even before the COVID-19 pandemic began, many non-profits weren’t in their best conditions. Unfortunately, like all of us, many non-profits weren’t expecting the economic downturn, leaving many of these charities and organizations without a reserve fund to help keep them afloat. With fundraising events canceled and donations slowing down or completely stopping, many non-profits are struggling

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Seniors are at Risk of Being Involved in a Crash

Many American seniors want to maintain their independence for as long as they can, but living alone poses great risks to their safety. One cause of concern is driving. Seniors are more likely to adhere to road safety rules such as wearing a seat belt, driving when the weather conditions are favorable, and not driving

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How to Solve a Business Financial Crisis

Financial preparedness is a critical aspect of business management. Since the risk of a financial crisis is never zero despite ample preparation, you never know when your business will run into one. But even though you have prepared for such an event, your emergency fund may not be enough to cover the damage. So, what

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How to Stay Connected with Your Family While Working Remotely

Some circumstances cannot be avoided when it comes to working. You might be in an industry that requires you to work in remote areas or companies that need you in another country. Working overseas could open up many opportunities for you to grow, but it can also come with a cost. Your family might be

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