We may complain about our everyday life, but the geniuses around us can see things beyond our comprehension. For one, little did we know that Stephen Hawkings saw right into the future when he said, “AI could be the best or worst thing to happen to humanity”. Today, we have Artificial Intelligence and are still unsure if it’s good or bad for us. This is evident in the divergent views of Mark Zuckerberg and Elon Musk who fears perhaps with reason, the existence of “killer robots”.
Over the years, however, many people have realized how helpful AI can be. In fact, the new theory in town is that AI is everywhere and has evolved: the face recognition on your phone, voice recognition, “Alexa” and “Siri” is a clear-cut indication of that.
Even better, it may shock you to also know that AI is beginning to gain ground in the business world. All thanks to AI, you can grow your business to the level you have always aspired to. This is to say there’s a whole lot you’re missing out on not trying out AI for your business’ growth. Listed below are top-notch ways you can use AI to make your business flourish.
Get Information on Customers
One of the many ways AI has been helpful in recent times is in analyzing client information. And this has been central in digital marketing success, so true when you have a large audience you’re catering to.
With AI, you can easily classify and categorize your customers into age groups, locations, and preferences. As a result, you can easily cater to the specific needs of your clients. And with a more direct approach, you can surely expect improvement when it comes to serving customers.
A glorious example here is the ability to personalize your products thru AI. Its ability to crunch data allows it to be able to “think as the customer does”. It can zero in what kind of product would be the more attractive products.
For instance, Nike has been using AI to personalize the offering on its website. So, automatically, once the data points are taken a visitor of the Nike website sees a set of shoes that’s catered to his personal wants. And you guess it right. It’s more efficient.
AI has also been used in the fintech industry. By combining AI with machine learning, credit rating agencies can provide needed information on people who are unbanked or underserved. Plus, AI can also cast its predictive magic to come up with useful insights for banked customers. In short, you as a client can check your credit score and be assured you’re getting the most accurate data, thanks to AI.
Use for Effective Ads
In recent times, things have switched up a bit in the advertisement sector all thanks to AI.
AI indeed goes over and beyond when it comes to advertising your goods and services. It does a great job at interpreting ads and letting you know which ones are more resourceful at bringing in more money for the business. This way, you get to exploit techniques that indeed work for advertising a lot better.
It also does a great job of deciding where an ad should be placed, very much applicable for digital marketing. Thus, it can better transform the opinion of customers to make them your dedicated customers.
So, all in all, it is dedicated to helping you spend less on advertising while making more money from it. In the long run, you get more bang for your buck.
Improves Recruitment Process
The recruitment process for new positions can be very hectic. It would involve you going through a long list of suitable candidates and then conducting an interview. This is not only stressful but also very time-consuming but not if AI can’t help it.
With AI, data can be effortlessly sorted, and decisions can be made faster and more efficiently. For instance, you can look for a particular set of keywords from the list of candidates. Then the intelligent program would bring out a list of people that suit who you want for that position.
Improved Customer Service
Customer service is central to the growth of your business, no doubt about that. With AI, your customers can quickly be attended to without any issue whatsoever.
For starters, you can simply input answers to commonly asked questions in your chatbox system. So when a customer has a complaint, they can get their response almost immediately in the chatbox much like someone is there. Best of all, you have a customer service chatbot that won’t grow tired as a human rep would.
Make Better Report Analysis
Right off the bat, the best option at the moment in making sales analytics is by using AI. For one, it helps sort out and evaluate sales performance for that quarter. Better yet, its ability to forecast a future trend based on your data is unparalleled. You wouldn’t be wrong to say AI helps predict the future when it comes to sales.
Indeed, you could be missing out a lot if you haven’t hopped on using AI for your business. The good news is it’s not too late. You can start as soon as possible.
Know that the AI software market keeps growing year in year out. This year it is known to have risen to about 54%. That’s telling you joining the train now surely wouldn’t be a mistake.