Content is a huge part of the success of many websites today. Search engines put a premium on quality and relevant articles and videos that users want to consume and share. This can make or break your business. Having a first-rate content marketing strategy allows you to stay ahead of your competitors.
Experts from a digital marketing agency here in Phoenix cite the following ways to create a first-rate content marketing strategy.
Segment Your Audience
One of the mistakes marketers make in trying to convince people is they use a two birds with one stone approach. Not everyone is in the same phase of the sales channel, using a similar strategy to someone who is unaware of your brand will feel you’re hard selling.
Understand that marketing is a process that needs time to evolve. Segment your audience to customize your pitch. Create segments based on where your audience is along the sales funnel. This enables you to reach them at the right time where you can lead them towards the action you want them to take.
Customer-Specific Landing Pages
A landing page has a specific but important role to play; you can never have too many pages that serve a definite purpose. This approach intersects with the previous point; a person may be on a different level on the sales funnel.
A landing page specifically for him or her will raise awareness about your brand. Let them know about the benefits of choosing you or convince them to make a purchase and sign up finally. Create different pages with a unique call-to-action and with a certain type of visitor in mind.
Learn More about the Market
Before creating and promoting content, you need to understand the needs and wants of your intended audience. There are now various ways to learn more about the behavior and profile of potential customers. You can check social media profiles to identify likes, dislikes and demographics.
Subscriptions are another way to mine valuable data. Use these to customize a winning strategy.
Consistency is Key
You’ll need a strong brand identity along with your content marketing strategy. You’ll need consistency to achieve both. Create relevant videos or articles that convey your message and is consistent with your brand’s image.
Share similar messages across various platforms to associate your company with the experiences and emotions you want. These associations allow you to reach a top-of-mind position. A person that remembers your brand when they feel or need something will likely choose you or at least recommend your products and services.
When creating content, focus on topics that your audience would like to learn more about. You’ll still need to use appropriate keywords, but the actual content takes a primary role. Browse forums, look for brand mentions and read the posts of your competitors.
These strategies allow you to find topics for your campaigns. If you’ll write an article, make it comprehensive so that visitors will not look anywhere else.
These are some of the ways to improve your content marketing strategy. Implement these to get the results you want.