Selling clothes has never been easier thanks to established websites like Poshmark and classic eBay, allowing you to reach hundreds to thousands of potential customers. However, because of how easy it is to set up an online clothing boutique, competition can be fierce.
So, before going too far, ensure you follow these five tips to help you stand out, earn more, and achieve online success.
Provide Fast Shipping
No matter how good your products are or how accommodating you are to your clients, slow shipping and expensive shipping fees can bring down your whole business. According to consumer statistics, over 79% of American consumers stated that fast or free shipping would likely make them buy to shop online. That’s why before establishing your store, make sure you find the best couriers like the USPS to provide fast and maybe free shipping to your customers.
The USPS provides tailors their services to small businesses, saving you time, money, and effort. Make sure you check out the USPS shipping rates and packages they offer to get the best deals, helping you provide efficient service to your clients at minimal costs.
Sell on the Right Platforms
There are several websites where you can sell clothes from Craigslist to Poshmark. Although the vast options give you many opportunities, selling them on all platforms can do more harm than good. Each website caters to slightly different markets. For instance, some websites focus on luxury merchandise, while others revolve around more modest items. Certain brands do better than others on different platforms, so it’s best to do your research first and see where your clothing fits in the marketplace.
Do Market Research
Doing market research helps you determine how you can price your products fairly while earning a considerable amount. While Google can give you a general estimation, resale applications feature useful tools that allow you to see how much the same item has already been sold on various websites, giving you a more detailed basis.
Provide Photos that Sell
Top-quality pictures can help your products stand out in the vast sea of garments online. You don’t need a professional photographer or a photography studio to move your merchandise. You’ll only need to turn on your lights. Find a plain surface around your home, surround it with several lamps at different angles to eliminate shadows or dullness, lay your product on it, and start taking photos using your smartphone or camera. Ensure you include your merchandise’s front, back, and close-up angles to give your customers a clearer ‘picture’ of what you’re offering.
Write Product Descriptions that Work
Besides quality photos, you’ll need to have an eye-catching description, and good ones usually have two things, the title and the description itself. Make your title optimize by incorporating the appropriate keywords and essential information buyers would look for. For instance, instead of writing’ Jeans XL,’ it’s better to use ‘Low-Rise Denim Jeans 40 XL Dark Wash.’
The description should include details such as the size, brand, condition, and original description from the manufacturers or retailers and add some personal touches to make it feel more authentic.
Whether you’re selling clothes to get rid of your old clothing or you want to start your fashion line, selling clothes can be an easy way to build your brand or earn extra money if you have the audience. Make sure you follow the tips listed above to help you establish your online clothes shop with ease.